Writing Your PR....
While
no one can guarantee your release will be published or used for
an article, there are things you can do to improve your chances.
The biggest obstacle to most press releases is the release
itself.
Your release should be:
 | Concise - editors
receive hundreds of releases a week (perhaps more) and
appreciate releases that are brief and to the point.
| Well-written - a good
way to ensure your release a place in the waste basket is
poor copy: bad spelling, poor grammar, and illogical or
unsubstantiated claims.
| Factual - stick to
logical and substantiated claims, avoiding statements of
belief: we're the best, the cheapest, etc.
| Honest - avoid the
padded quotes by company officers; even if they are experts,
they come across as biased.
| Timely - if your
release isn't topical, consider incorporating it with a
recent news event -- but don't stretch it. |
| | | |
Questions to consider before you
write:
| Who is your preferred
audience?
| What do you want readers to
take away from your release?
| What does your release
provide: invaluable information or just another offer?
| What is the support or
justification for the information in your release?
| What is the tone of your
release?
| Are you aware of possible
pitfalls or areas to avoid?
| What do you want to accomplish
with your release: increase business, disseminate
information, or both? |
| | | | | |
Does the release's lead (opening)
address or answer the basic tenets of journalism:
| who |
| what |
| when |
| where |
| why |
| how |
|
|
Hot
Tip#1:
Did you know that if just one editor
decided to do a write up on your site. You
would be enjoying the benefits of many
months to come. |
|
Hot
Tip#2:
It requires a professional service to get
your Press Releases in front of key people.
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